The rise of the "Prosumer"
The term “Prosumer” was first mentioned (or created) in 1980 by Alvin Toffler in his book “The Third Wave”, describing the phenomena that consumers are not just merely consumers but becoming producers, too. Tapscott and Williams picked up this concept in their recent book “Wikinomics” and expanded its usage to include a growing numbers of consumers who are enabled to become producers, all driven by technologies that facilitate the cost efficient exchange of information, the mass-production of personalized products and services, and the immediate contribution and improvement in any kind of open source projects.
It seems to me that brands and their underlying business models are falling into three different categories of dealing and interacting with the “Prosumer” concept:
- Brands like Wikipedia or Firefox that can only exist through Prosumers. Their whole business model relies on the contribution of consumers.
- Brands like Lego, Haagen-Dazs or Addidas who allow the incorporation of Prosumers behavior in two ways: either as contribution to their own product design and creation process (e.g. Haagen Dazs’ ice cream flavor competition) or as the opportunity to personalize their own version of the brand’s product (e.g. Addidas customized shoes).
- Brands like Pepsi or Frito-Lay that open up very slightly their brand control to allow consumers to create TV spots or naming rights, all rather on the fringe of their brand experience.
This third group of brands is definitely the vast majority. One could argue that these brands don’t really embrace the concept of “Prosumers” but merely pretend to take them serious by allowing them to influence non-core elements of their brand experience.
My prediction is that the rise of the Prosumer will continue and influence a larger percentage of a company marketing activity. But there will be always a large role for brands which apply strong control and an iron fist in designing its brand experience (e.g. Apple). They might allow the Prosumer to play in a well limited way but the core of its brand experience will be centrally defined and designed.
Any marketer needs to find the right long-term path within these three different strategic options of integrating strongly or lightly the Prosumer, all in alignment of what makes a particular brand successful. But no brand can ignore the Prosumer anymore.
21 Comments:
Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.
15711meiqing
michael kors outlet
abercrombie
discount christian louboutin
coach factory outlet
louis vuitton handbags
louis vuitton outlet
ghd hair straighteners
prada uk
ray ban outlet
coach factory outlet
kate spade handbags
fitflops clearance
louis vuitton online shop
burberry outlet
kobe bryant shoes 2015
hollister
abercrombie
celine outlet
louis vuitton
true religion
coach canada outlet
ralph lauren outlet
oakley
abercrombie
ray ban uk
chanel bags
louis vuitton handbags
ralph lauren outlet
pandora charms
tods outlet store
prada
tory burch flats
michael kors outlet online
michael kors handbags
concords 11
coco chanel
jordan 11
michael kors outlet
oakley vault
christian louboutin
Cara Tradisional Menyembuhkan Ambeien Berdarah Tanpa Operasi Obat Ambeien Luar Berdarah Salep Cari Obat Kondiloma Akuminata Alami Obat untuk Ambeien Sudah Tingkat Akut Obat Wasir yang Manjur
Pengobatan Penyakit Kanker Alami dari kemaluan pria keluar cairan nanah Pengobatan Kemaluan Wanita Mengeluarkan Nanah dan Darah Cara Tradisional Menyembuhkan Penyakit Ambeien Tanpa Operasi Terapi Mengobati Penyakit Ambeien Akut Tanpa Operasi
Resep Obat Kondiloma Akuminata Alami Tips Mengobati Penyakit Kutil di Kemaluan Obat Kemaluan Wanita Mengeluarkan Nanah dan Darah Cara Herbal Mengobati Ambeien Parah Terapi Pengobatan Penyakit Kanker
Cara Mengobati Penyakit Ambeien Pada Anak Cara Mengobati Penyakit Ambeien Wasir Tanpa Operasi Terapi Mengobati Penyakit Ambeien Parah Tanpa Operasi dari penis kemaluan pria keluar nanah Mengobati Kemaluan Pria Mengeluarkan Nanah dan Darah
Cara Mengobati Penyakit Ambeien Ibu Hamil Mengobati Benjolan Kutil di Sekitar Kemaluan Obat Dari Kemaluan Pria Keluar Seperti Nanah Nama Obat Sipilis Parah Cara Efektif Mengobati Ambeien
chenlina20151218
oakley sunglasses cheap
ray ban sunglasses
michael kors outlet
prada handbags
gucci handbags
louis vuitton outlet
uggs boots
chanel handbags
ugg boots sale
tory burch sale
ugg sale
p90x
the north face outlet
michael kors outlet
ugg boots
uggs outlet
mulberry handbags
michael kors outlet online
pandora jewelry
coach outlet store online
louis vuitton
michael kors outlet
toms outlet
kids uggs on sale
oakley sunglasses
cheap ugg boots
lebron shoes
oakley sunglasses
louis vuitton handbags
michaek kors handbags
official coach factory outlet
ugg sale
air max 90
vans shoes sale
jordan concords
cheap air jordans
uggs on sale
coach factory outlet
timberland outlet
coach factory outlet
as
michael kors bags
michael kors purses
michael kors selma
Michael Kors Discount
michael kors jet set tote
michael kors handbags on sale
michael kors Premium Outlets
michael kors factory
michael kors sale
Michael Kors Outlet Locations
jordans shoes
jordan retro 13
nike hyperdunk 2015
lebron james shoes
nike air max 95
nike air max 2014
nike free 5.0
nike free 4.0
louboutin outlet
red sole shoes
mbt canada
Buy mbt shoes online
fitflops on sale
fitflop shoes
Nike Air Huaraches
All Balck Huarache
kate spade sale
kate spade new york
obat kutil kelamin yang aman tanpa efek sampingobat kutil kelamin tanpa operasiobat herbal untuk kutil kelaminobat manjur untuk kutil kelaminobat bintik bintik di area telur penistanda tanda wanita berpenyakit kelaminapakah obat callusol manjur untuk mengobati kutil kelamin?obat herbal untuk kutil kelamincallusol apa bisa untuk kutil kelamin?obt kutil kelamin wilayah lampungkutil kelamin di liang vaginaYang jual obat kutil kelamin di daerah bngkinang ada tidak?jual obat untuk kutil kelamin di kota semarangjual obat kutil penis daerah sorongjual obat kutil kelamin di sologatal berlebihan dimuara Vaginaobat kutil kelamin manjurobat kutil kelaminobat kutil kelamin manjur dan amanCara mengobati sipilis tanpa perlu ke dokter
obat kutil kelamin yang aman tanpa efek sampingobat kutil kelamin tanpa operasiobat herbal untuk kutil kelaminobat manjur untuk kutil kelaminobat bintik bintik di area telur penistanda tanda wanita berpenyakit kelaminapakah obat callusol manjur untuk mengobati kutil kelamin?obat herbal untuk kutil kelamincallusol apa bisa untuk kutil kelamin?obt kutil kelamin wilayah lampungkutil kelamin di liang vaginaYang jual obat kutil kelamin di daerah bngkinang ada tidak?jual obat untuk kutil kelamin di kota semarangjual obat kutil penis daerah sorongjual obat kutil kelamin di sologatal berlebihan dimuara Vaginaobat kutil kelamin manjurobat kutil kelaminobat kutil kelamin manjur dan amanobat kutil kelamin manjur dan aman
terima kasih, artikelnya bagus dan bermanfaat...
obat gonore herbal
obat khusus untuk kutil di kemaluan
obat herbal untuk penyakit sipilis raja singa
nama obat untuk penyakit raja singa
cara mengobati penyakit kelamin raja singa
harga obat herbal untuk kutil di sekitar kemaluan
obat untuk penyakit kelamin gonore sipilis raja singa
obat kutil di kemaluan yang alami
pengobatan herbal untuk kutil di kelamin
thank you....................
obat kutil di sekitar kelamin
obat kutil di selangkangan
cara mengaobti kutil di bokong
obat kutil di sekitar anus
Thanks....hopefully this article can be useful for the visitors.
obat kencing nanah yang cepat sembuh
obat herbal untuk penyakit sipilis
Tanda-Tanda Kutil Kelamin Condyloma Acuminata
Obat Kutil di Batang Zakar
Obat Kutil Di Kemaluan Wanita | Penyakit Kelamin Wanita
Obat Penghilang Kutil Kelamin
Tanda-Tanda Kutil Kelamin Condyloma Acuminata Di Bibir Vagina
obat jengger ayam untuk wanita
Kutil Di Alat Kelamin Serta Cara Menghilangkanya
obat kutil kelamin tradisional
Obat Kutil Pada Memek | Cara Menyembuhkan Kutil Pada Kemaluan Wanita
Penyembuhan Kutil Di Bibir Vagina | Penyakit Kelamin Kutil
Penyebab Kutil Kelamin dan Cara Penyembuhanya
Tanda-Tanda Kutil Kelamin Condyloma Acuminata Di Bibir Memek
Cara Menghilangkan Kutil Di Kemaluan | Vagina, Anus, Atau Penis Tumbuh Kutil
Obat Menghilangkan Kutil Di Bibir Vagina
Tumbuh Kutil di Penis Dan Anus | Obat Herbal Penyakit Kelamin
Kenapa Ada Kutil Di bibir Vagina ? Cara mengobatinya Bagaimana?
Tanda-Tanda Kutil Kelamin Condyloma Acuminata Pada Wanita
thanks....
cara mengobati gonore dengan obat alami
cara mudah mengobati kutil
There are some interesting points in time in this article but I don’t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well
obat penyakit kulit raja singa
daun kenanga obat raja singa
obat penyakit raja singa pada laki-laki
obat raja singa manjur
obat raja singa murah
obat raja singa paling manjur
obat medis raja singa
obat mujarab raja singa
obat menyembuhkan raja singa
obat mengatasi raja singa
merek obat raja singa
merk obat raja singa
obat untuk mengobati raja singa
obat tradisional mengobati raja singa
cara membuat obat raja singa
There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment’s pleasure, for the rest of their lives.
jual obat gonore/kencing nanah
cara mengobati sipilis dengan obat alami
cara cepat menghilangkan kutil
jual obat raja singa
This article is unique and interesting. thanks for your share. I have been meaning to write something like this on my website and you have given me an idea.
obat herbal manjur untuk penyakit wasir atau ambeien
cara mempersempit vagina setalah melahirkan
obat herpes herbal
There is noticeably a bundle to know about this. I assume you made certain nice points in features also.
Obat Kutil di Batang Zakar
Obat Kutil Di Kemaluan Wanita | Penyakit Kelamin Wanita
Obat Penghilang Kutil Kelamin
Tanda-Tanda Kutil Kelamin Condyloma Acuminata Di Bibir Vagina
obat jengger ayam untuk wanita
Kutil Di Alat Kelamin Serta Cara Menghilangkanya
Obat Kutil Kelamin Tradisional
Obat Kutil Pada Memek | Cara Menyembuhkan Kutil Pada Kemaluan Wanita
Penyembuhan Kutil Di Bibir Vagina | Penyakit Kelamin Kutil
Penyebab Kutil Kelamin dan Cara Penyembuhanya
This article is unique and interesting. thanks for your share. I have been meaning to write something like this on my website and you have given me an idea.
Obat Kutil Kelamin Wanita
Tanda-Tanda Kutil Kelamin Condyloma Acuminata Di Bibir Memek
Cara Menghilangkan Kutil Di Kemaluan | Vagina, Anus, Atau Penis Tumbuh Kutil
Obat Menghilangkan Kutil Di Bibir Vagina
Tumbuh Kutil di Penis Dan Anus | Obat Herbal Penyakit Kelamin
Kenapa Ada Kutil Di bibir Vagina ? Cara mengobatinya Bagaimana?
Tanda-Tanda Kutil Kelamin Condyloma Acuminata Pada Wanita
Obat Kutil di Kemaluan Pria | PENYAKIT KELAMIN JENGGER AYAM
Kutil Kelamin Condyloma Acuminata Pada Bibir Memek
Tanda-Tanda Kutil Kelamin Condyloma Acuminata Pada Ibu Hamil
Kumpulan Tutorial Android
Kumpulan Not Angka Pianika Lagu
Kumpulan Chord Dasar Kunci Gitar Lagu Terbaru
thankyou for sharing this article
mqkasih sob ilmunya sangat bermanfaat, jangan lupa mampir ke Stafaband
Good news
chord gitar
Post a Comment
<< Home