Sunday, November 29, 2009

The relevance of "Bauhaus"

New York’s MOMA has currently an interesting exhibition of the “Bauhaus” schools, focused on its most important years from 1919 until the early thirties. The “Bauhaus” school of design, architecture, and much more has had a huge influence of a lot of art forms over the last 90 years. Rereading some of its core principles in a few recently published articles (from Artforum to the New York Times to the New Yorker), I was amazed by the absolute contemporariness of its ideas.

One of the Bauhaus core principles is the end of separation of the “Werkmeister” (the skilled craft expert with a deep understanding of materials and production techniques, who ultimately produces the art piece) and the “Formmeister” (the conceptual expert who comes up with the idea and the concept of the art). The Bauhaus thinkers detested this separation between the highly regarded thinker and concepter (Formmeister) versus the more hands-on, poorer paid executer of someone’s ideas and concepts (Werkmeister). This separation of form and production/technology hindered the creation of true art concepts according to the Bauhaus school of thoughts. Bauhaus had even its own course for any new students called “Vorkurs” (Pre-Course) with the focus of dissolving the distinction between these two masters. In 1923 it was called “Art and Technology: A new Unity”. This principle could not have more relevance for today’s marketing discourse, it might even worthwhile to design a new marketing centric “Vorkurs” for most marketing organizations.

A few months ago I wrote about the trend that successful digital organizations integrate the technologist/producer closer into the traditionally defined creative team of the copy writer and art director. It seems that the Bauhaus founders understood the danger of being too alienated to the ultimate means of creation. Interestingly enough, most famous painters have always closely held control of the production of their master pieces, even in cases where they delegate some of their executional work to students who work in their atelier.

And in today’s marketing world, technology (as the ultimate way of production of marketing programs) is becoming more and more central to any marketing idea. To complicate this Bauhaus principle which I fully support, we can witness a strong commodization and outsourcing of production technologies and work, primarily due to lower labor costs and more repetitive and non differentiating production cycles (who wants to create and quality ensure a simple Web Banner?).

The reasonable way forward of combining the Bauhaus principle with today’s reality of cost pressure is the separation of innovative technology and production ways that should be closely held as part of a newly created marketing team, including the “Werkmeister”, from the repetitive way of mass produced elements of a marketing program that does not require neither the attention of the “Formmeister” nor the “Werkmeister”.

13 Comments:

Anonymous Anonymous said...

Hello !.
might , perhaps curious to know how one can make real money .
There is no initial capital needed You may begin earning with as small sum of money as 20-100 dollars.

AimTrust is what you haven`t ever dreamt of such a chance to become rich
AimTrust incorporates an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with affiliates everywhere: In USA, Canada, Cyprus.
Do you want to become a happy investor?
That`s your choice That`s what you really need!

I`m happy and lucky, I began to get real money with the help of this company,
and I invite you to do the same. If it gets down to choose a proper partner utilizes your savings in a right way - that`s it!.
I make 2G daily, and my first investment was 500 dollars only!
It`s easy to get involved , just click this link http://iqokoboge.freecities.com/baqozugu.html
and lucky you`re! Let`s take this option together to feel the smell of real money

5:06 PM  
Anonymous Anonymous said...

Good day !.
might , perhaps very interested to know how one can reach 2000 per day of income .
There is no initial capital needed You may commense earning with as small sum of money as 20-100 dollars.

AimTrust is what you need
AimTrust incorporates an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with offices around the world.
Do you want to become really rich in short time?
That`s your chance That`s what you desire!

I`m happy and lucky, I started to get real money with the help of this company,
and I invite you to do the same. If it gets down to choose a correct partner who uses your money in a right way - that`s the AimTrust!.
I take now up to 2G every day, and my first deposit was 1 grand only!
It`s easy to get involved , just click this link http://adoleduh.exactpages.com/xivyhu.html
and go! Let`s take this option together to become rich

9:48 PM  
Anonymous Anonymous said...

Dear Author marketinggeek.blogspot.com !
From shoulders down with! Good riddance! The better!

10:48 PM  
Anonymous Anonymous said...

nice post. thanks.

8:43 AM  
Anonymous Anonymous said...

Hi, Merely returned here to remind you about Mobile Monopoly. This is a superb technique and WILL make you money, especially seeing as you own a website. Take a quick look at their video, the system is about using Mobile Advertising which is brand new and an unexposed marketplace where you can make thousands by doing hardly any work. I promise you that after you watch their short video it will change you and it will start making you think. http://mobile-mastermind.com

2:41 PM  
Anonymous seslisohbet said...

Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.

6:56 AM  
Blogger Th Brijesh Pratap Singh said...

When you love what you do then work doesn’t seem like work!If creativity is what you are all about and if animation isyour first love, then rush to ZICA today! And let yourpassion lead you!Mercedes has set the pace in taking initiatives. In August, it signed up as the automotive partner for all motor sporting events at the Budhh International Circuit in Greater Noida for two years. The Mercedes SLS AMG-with top speed of 317 km/hr-will be the 'safety car' for all racing events at the circuit. It will also provide cars to race officials.

Cadillac Starter

6:22 AM  
Blogger Shijun Lin said...

michael kors outlet online
ray ban canada
coach factory outlet online
michael kors handbags
michael kors outlet
michael kors outlet
coach outlet store
coach outlet stores online
louis vuitton
hollister outlet
michael kors handbags
concord 11
louis vuitton outlet
louis vuitton
chanel bags
ray-ban sunglasses
red bottom shoes
cheap oakleys
coach factory outlet
pandora rings
coach factory outlet
jordan shoes
michael kors canada
louis vuitton
louis vuitton outlet
michael kors handbags
oakley sunglasses
ray ban glasses
jordan 13 retro
discount oakley sunglasses
coach outlet store online
tory burch outlet
christian louboutin sale
cheap oakleys
michael kors outlet online
dior outlet
timberland uk
ray ban eyeglasses
louis vuitton handbags
louis vuitton

3:27 AM  
Blogger Taibai Li said...

0526qihangburberry outlet online
rolex watches
michael kors uk
kate spade bags
christian louboutin sale
true religion outlet
christian louboutin outlet
michael kors outlet online
cheap jerseys
prada outlet
ray bans
michael kors handbags
pandora jewelry
nike air max
chanel handbags
coach factory outlet
michael kors handbags
michael kors bag
kate spade handbags
kate spade uk
fitflops outlet
gucci outlet
gucci uk
chanel online shop
oakley sunglasses outlet
cheap jordans
coach outlet store online
burberry handbags
toms shoes
cheap oakley sunglasses
gucci outlet
pandora jewelry
burberry scarf
pandora outlet
oakley sunglasses sale
tory burch outlet online
oakley sunglasses wholesale
ralph lauren outlet
coach factory outlet
q

2:27 AM  
Blogger Dongdong Weng said...

20156.5dongdong
jeremy scott adidas
black timberland boots
ray ban sunglasses
louis vuitton outlet
mont blanc pens
michael kors
chanel handbags
louis vuitton handbags
michael kors outlet online
coach factorty outlet
gucci shoes
michael kors outlet
ralph lauren outlet
michael kors
michael kors outlet
louis vuitton handbags
louis vuitton outlet
michael kors uk
jordan 11 concord
polo ralph lauren
ray ban sunglasses
coach outlet
coach factory outlet online
coach canada outlet
michael kors outlet
michael kors
coach factory outlet
louis vuitton outlet
louis vuitton outlet
polo ralph lauren home
ray ban sunglasses
hollister clothing

8:18 PM  
Blogger Lili Wang said...

20150707wanglili
coach factory outlet
louis vuitton
oakley sunglasses
louis vuitton outlet
cheap toms
prada shoes
louis vuitton handbags
replica watches
abercrombie
louis vuitton uk
michael kors outlet online
timberlands
concords 11
prada uk
polo ralph lauren
insanity workout dvd
coach factory outlet
louis vuitton outlet
coach outlet
michael kors outlet online
coach factory outlet
michael kors outlet
jordan pas cher homme
abercrombie outlet
ralph lauren sale
nike air max
oakley sunglass
coach outlet
abercrombie
timberland boots
louis vuitton handbags
beats by dr dre
coach factorty outlet
cheap jordans
louis vuitton
hollister

11:40 PM  
Blogger 风骚达哥 said...

20150831 junda
ralph lauren homme
new balance shoes
gucci uk
tory burch outlet
north face uk
ray ban outlet
kate spade outlet
louis vuitton
christian louboutin
air max 95
nike blazer low
louboutin
fitflops outlet
prada outlet
ralph lauren outlet
gucci outlet online
uggs outlet
coach outlet online
mont blanc pens
basket ball shoes
ed hardy
longchamp handbags
ray bans
pandora charms 2015
running shoes
hollister clothing
coach outlet online
nike blazer
nike air max 90
pandora jewelry
coach outlet store online
cheap jordans for sale
oakley sunglasses
oakley sunglasses sale
kate spade outlet online
rolex watches
mulberry
jordan pas cher
coach factory outlet
sac longchamp

10:16 PM  
Blogger princess Totta said...

https://decor-ksa.com/
https://3kary.com/property-status/villas-for-rent/
https://3kary.com/property-status/villas-for-rent/
https://3kary.com/property-status/villas-for-sale/
https://3kary.com/property-type/villas/

1:53 AM  

Post a Comment

<< Home