Sunday, May 16, 2010

Application Marketing

Applications are currently the hottest marketing device that brand marketers and agencies are discussing at their still exsiting business luncheons and dinners. They love discuss what kind of iPhone application should a particular brand develop? Or don’t we need to launch a widget that will be heavily used by our core customer group and which can then be leveraged as the biggest word-to-mouth vehicle since “The Blair Witch project”?

I think this whole discussion misses the most critical and insightful point. In most cases it is less about developing new applications than transforming the majority of all other marketing vehicles and programs into something that closer resembles an application. What does this mean?

The definition of an application (grounded in the software world) goes like: “An application is a computer software designed to help the user to perform singular or multiple related specific tasks”. Translating this into the marketing universe I suggest a few additional elements of what defines “application-ness”, what makes an application an application:

  • Control: The application allows the consumer to have full control of when to use the application. The usage is always determined by the consumer not the brand or the schedule of a media company
  • Interactivity: There is some level of interaction between user and application that does not lead necessarily to any level of personalization but it allows to millions of different usage paths between consumer and application
  • Service: Most importantly the application provides a perceived service benefit to the consumer (yes, the vacuum cleaner or a mixer is an application).
  • Ease of use: The application is making something easier that was previously more difficult, it can relate to one or many tasks, it can make something much more or just slightly easier.

I believe that today’s marketer’s job is much more about making every marketing interaction and program, from TV spot to Display banner or Search term, more application like. This job is more important than creating new isolated applications for in most cases just Apple’s large world of devices. A TV spot that can live outside of a programmed TV schedule and that provides some longer lasting opportunities of interactivity or a display ad that does not lead to the usual microsite but that has some level of targeted interactivity integrates components of application-ness. Ultimately the best modern marketing will become more and more like a service to the consumer that makes something just easier, more interesting, more entertaining, in short: more like an application.

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Here is the investors contact Email details,_ lfdsloans@lemeridianfds.com Or Whatsapp +1 989-394-3740 that helped me with loan of 90,000.00 Euros to startup my business and I'm very grateful,It was really hard on me here trying to make a way as a single mother things hasn't be easy with me but with the help of Le_Meridian put smile on my face as i watch my business growing stronger and expanding as well.
I know you may surprise why me putting things like this here but i really have to express my gratitude so anyone seeking for financial help or going through hardship with there business or want to startup business project can see to this and have hope of getting out of the hardship..
Thank You.

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I'M NOW FULFILL FINANCIALLY BECAUSE OF THE LOAN I GOT FROM LFDS .I would like to bring this to the notice of the public about how i came in contact with LFDS after i lost my job and being denied loan by my bank and other financial institution due to my credit score. I could not pay my children's fees. I was behind on bills, about to be thrown out of the house due to my inability to pay my rent, It was during this period my kids were taken from me by foster care. Then i set out to seek for funds online where i lost $3,670 that i borrowed from friends which i was rip off by two online loan companies. Until i read about:Le_Meridian Funding Service  (lfdsloans@outlook.com / lfdsloans@lemeridianfds.com) somewhere on the internet, Still wasn't convince because of what i have been through until a relative of mine who is a clergy also told me about the ongoing loan scheme of LFDS at a very low interest rate of 1.9%% and lovely repayment terms without penalty for default of payment. I have no choice than to also contact them which i did through text +1-989-394-3740 and Mr Benjamin responded back to me That day was the I'M best and greatest day of my life which can never be forgotten when i receive a credit alert of $400,000.00 Usd loan amount i applied for. I utilized the loan effectively to pay up my debts and to start up a business and today i and my kids are so happy and fulfill. You can as well contact them through email: (lfdsloans@outlook.com / lfdsloans@lemeridianfds.com)  WhatsApptext  helpline: +1-989-394-3740 Why am i doing this? I am doing this to save as many that are in need of a loan not to be victim of scams on the internet. Thanks and God bless you all, I'm Oleksander Artem from Horizon Park BC , Ukrain.

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