Friday, November 10, 2006

Beauty of Data

In quite a few of my postings over the last months I have talked about the importance of developing a practice of “Data Visualization” within marketing organizations, most likely within the research or analytical division. Why? Because analytics will always remain in the dark and easily forgotten corner of marketing discussions, if it doesn’t get better on visualizing its findings and communicating an interesting story to everyone within a marketing organizations, not just to the Data Geeks.

Just last week I stumbled on Ben Fry’s amazing visualizations of several data challenges They demonstrate that visualizations are not just necessary to enable simpler and more focused data interpretation but that they can create beautiful objects, too. Ben Fry’s visual results transform data projects into fascinating art objects.

The fusion of data analytics with design centric minded individuals will be a main driver to build one of the most powerful new marketing disciplines for the next 20-30 years: Data Democratization. As mentioned in earlier postings, the Democratization of Data will enable more and more individuals to enjoy and benefit from the data analytical work of marketing analysts. It will focus first on marketers but it will expand into any business function of successful companies. Today the Democratization of Data is at its early infancy but its development and expansion might parallel the democratization of design over the last 50 years.

One can probably trace the democratization of design into some fundament shifts that occurred over the last 50 years. These shifts will have its parallel in the Data Democratization discipline. Let me try to stress three of the many fundamentals that democratized design:
  • Decreasing costs - High quality design is getting more and more affordable for everyone, it is not just for exclusive elite members anymore
  • Marriage of Function and Beauty - The long debated tension of Functionality and Beauty within the design discipline is now universally perceived as a positive creative force not an ideological decision
  • Accessibility - Nowadays design expands into more and more elements of our daily life sphere, and doesn’t remain in the circle of just a few highly “designed” items that might end up in the museum

If the energy, the level of innovation and the far reaching consequences of design (please check out the current exhibition “Massive Change” by Bruce Nau in Chicago’s Museum of Contemporary Art, will be any indicator for the changes that Data Democratization will bring, then it will be a fun 20-30 years of contributing and observing this new marketing discipline, Data Democratization. And the uncovered beauty of data will be in the center of it.


Anonymous seslisohbet said...

Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.

6:11 AM  
Blogger Th Brijesh Pratap Singh said...

When you love what you do then work doesn’t seem like work!If creativity is what you are all about and if animation isyour first love, then rush to ZICA today! And let yourpassion lead you!Mercedes has set the pace in taking initiatives. In August, it signed up as the automotive partner for all motor sporting events at the Budhh International Circuit in Greater Noida for two years. The Mercedes SLS AMG-with top speed of 317 km/hr-will be the 'safety car' for all racing events at the circuit. It will also provide cars to race officials.

Land Rover Alternator

5:56 AM  
Blogger اوائل المثالي said...

شركة عزل اسطح وخزانات بالخبر

6:23 AM  
Blogger List Forever said...

Fastest Cars In The World We can measure automotive excellence in several ways, but top speed which a automobile can achieve is the one everyone secretly cares about the most

6:57 AM  
Blogger Fastest Bike said...

Top 12 Fastest Bikes in The World Owning or riding a superfast motorcycle is the dream of many But the question arises that which bike would you buy if you have enough money in your bank

5:33 AM  
Blogger Photo Background Editor said...

"This photo is perfect except for background which is...". Well, let's say "bad". Have you ever thought like that? Probably, you even made an attempt or two to edit the picture with the ruined Photo Background Editor, to no avail. Surely, not all of us are designers or at least IT savvy. So, here is a way for the rest of humanity to change the back scene of any photograph – the Photo Scissors online tool.

2:40 AM  
Blogger Nearbest10 said...

Nearbest10 is a participant in the Amazon Services LLC Associates Program which is an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of, Inc. or its affiliate.

5:49 AM  
Blogger Best Foot Massager said...

Which Best Foot Massager To Buy – Which Foot Massager Is Right For You? If you ask which Foot Massager model is the finest this year, certainly I would recommend going through this guide to know which Best Foot Massager is actually market leaders.

1:45 AM  
Blogger Gypsum Designer said...

Gypsum designer providing innovative building solutions to meet the demands of customers for sustainable performance solutions. Gypsum designer Inc. is a key resource for architects, contractors, and design professionals.

1:31 AM  
Blogger Banner Design Service said...

Creative Banner is a focusing fact for any kinds of business institutions. Banner show your products identity which is provided by you. Manage your banner design service creatively by any professional designer to highlight your products. Cr eative banner grabs your customer’s attention.

12:00 AM  
Blogger Photo Retouching Services said...

Photo Retouching is one of the most impressive services in photo editing. It helps to bring a positive vibe and look on the photos. Most of the end-level users are in great needs of Photo Retouching Services. But you need to be careful while selecting the best one.
Chat conversation end
Type a message...

10:21 AM  
Blogger Logo Desging said...

Logo is the the symbol or representation of an Organization or company that identify that organization. Logo designing is to create that symbol..Logo Desging Adobe illustrator or photoshop is a powerful tool for logo designing. A suitable logo represents the activities, motive, aim of that organization in a visual way simply.

1:39 AM  
Blogger Clipping Path said...

Clipping path service is one kind of image editing Process where we select a important portion of an image and cut the unimportant part Clipping path We can delete the background or change background color to make it more attractive.

6:39 PM  

Post a Comment

<< Home