Thursday, September 04, 2008

Digging in soil

Michel Houellebecq, one of France’s most famous authors, had an interesting piece in the September edition of Artforum. He writes about his compatriot and fellow writer Alain Robbe-Grillet and dissects his dislike of Robbe-Grillet’s novels. In his analysis Houellebecq includes a brief description of pedology, the study of soil, since both authors went to the same prestigious French school of agronomic engineering (one of France’s grande ecole).

Houellebecq writes: “The reigning method of pedology since its inception is soil cutting. It involves digging a vertical trench into the ground, its depth varying depending on the soil in question (generally, one continues down to rock stratum). Once the trench is made, what does one do? Well one observes.” What I love about his description is the similarity between the methodology of “soil cutting” and observations of consumer behavior. The key question remains how deep one is cutting and how one is observing. Digging in the wrong spot will only unveil the wrong dirt. And the absence of a theory of soil will lead to nothing or to just dirt, too.


Anonymous seslisohbet said...

Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.

6:25 AM  
Blogger Th Brijesh Pratap Singh said...

When you love what you do then work doesn’t seem like work!If creativity is what you are all about and if animation isyour first love, then rush to ZICA today! And let yourpassion lead you!Mercedes has set the pace in taking initiatives. In August, it signed up as the automotive partner for all motor sporting events at the Budhh International Circuit in Greater Noida for two years. The Mercedes SLS AMG-with top speed of 317 km/hr-will be the 'safety car' for all racing events at the circuit. It will also provide cars to race officials.

Suzuki Ignition Coil

6:10 AM  

Post a Comment

<< Home