Liberal arts and Marketing in China
Saul and I discussed a few strong similarities between liberal arts and marketing:
- Absorbing written words (Books or Consumer research) to build a meaningful interpretation
- The interlude between intense research and free flowing brainstorming to come up either with an interesting academic hypothesis or with a compelling strategic idea
- Quick understanding of different universes, either the worlds of literary figures or of real consumers
- Importance of intellectual curiosity to be successful in either disciplines
I will try to find some more concrete number over the next weeks to find a number correlation (percentage of beginning liberal arts student in China versus other countries as part of all beginning students) that might help us to validate Saul’s and my thinking.