Barack Obama’s win last week and all the related discussion about a “Post-Racial” era in
Most the data analysts I am working with are used to think and to model in binary terms. It’s either 1 or 0, you are either in segment 1 or in segment 2, the campaign has either worked or not. The root of this approach resides in the long tradition of philosophy of dualism and binaries. It’s tough to move beyond it, especially for mathematically trained brains who believe that everything can be reduced to a 1and 0 formula, as any computer program is proof of.
But life is rarely truly binary, and the models that we are building should attempt to reflect this life more accurate by moving beyond a simple binary structure. It’s often more useful to think less in opposites than in a continuum of elements, less in strong colors than in shades of something. Things are rarely true of false but more often a bit truer or a bit more false.