Teaching in Marketing
What is good teaching today in any marketing organization? A few elements come to mind:
- Good teaching is not about seeing the world the way that everyone does. Teaching is about training younger colleagues in being “Counterintuitive”. It is about taking a different perspective on an issue or challenge than anyone else. It is about challenging the status quo and general consensus.
- Good teaching is about helping younger colleagues to push their own expertise to another level. It is about not being satisfied with the first attempt that they are sharing with you but motivating them to try it a few times more until they have really put their teeth into their work.
- Good teaching is about sharing your own ideas or thoughts, the book insights you might have discovered, the observations that you have done. It’s about sharing knowledge and information transparency, it’s not about secrecy and hording of knowledge in your office and mind.
- Good teaching is about not taking yourself too seriously. If you can’t show younger colleagues that our profession is more than just a bunch of billable hours or an endless array of meetings, than you are not teaching the right thing.