Tim O’Reilly just published probably the most interesting Posting in this very young year. He quotes two economical experts who describe the current financial crises as an imbalance between true real wealth and fictional financial wealth. They argue that the true reason for the current crises is that financial assets outgrew the natural growth and the real assets on our globe. O’Reilly is even approaching one of the greatest heresies in today’s society: There might be no endless growth anymore.
Erhard Eppler, a German thinker and politician very popular in the 80ies, differentiated already back then between qualitative and quantitative growth. Not every growth is good. If people get sicker, the more money is spent on medical expenses which are shown as economical growth. The focus should be more on qualitative growth that reflects people’s quality of life.
Interestingly enough, it comes down to measuring the right things. It seems we are still measuring the wrong things (=quantitative growth) instead of establishing metrics that have real meaning (=qualitative growth). Since we are measuring the wrong outcome, we are focusing on the wrong thing. It could be an interesting exercise to develop a metrics system focusing on how marketing creates qualitative growth for the targeted consumer.