Thursday, April 23, 2009

SEM misperceptions

Please read one of my articles that got published today at Marketingdaily about the frequent misperceptions of SEM.

2 Comments:

Anonymous Paul M. Banas said...

Intrigued by your quote "rather than a communications centerpiece designed to create non-consequential awareness, some TV spots' main function will be simply to motivate consumers to search"

If equity communication can inspire search behavior, than it has truly connected with a consumer. And if, through effective SEM, the consumer then encounters useful content in a branded context, the bar will then be raised on consumer engagement.

1:26 PM  
Anonymous seslisohbet said...

Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.

6:51 AM  

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