Thursday, April 23, 2009

SEM misperceptions

Please read one of my articles that got published today at Marketingdaily about the frequent misperceptions of SEM.


Anonymous Paul M. Banas said...

Intrigued by your quote "rather than a communications centerpiece designed to create non-consequential awareness, some TV spots' main function will be simply to motivate consumers to search"

If equity communication can inspire search behavior, than it has truly connected with a consumer. And if, through effective SEM, the consumer then encounters useful content in a branded context, the bar will then be raised on consumer engagement.

1:26 PM  
Anonymous seslisohbet said...

Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.

6:51 AM  
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10:03 PM  

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