SEM misperceptions
Please read one of my articles that got published today at Marketingdaily about the frequent misperceptions of SEM.
posted by Michael Fassnacht at 5:47 AM
Thursday, April 23, 2009
About Me
- Name: Michael Fassnacht
- Location: Chicago, United States
This blog does express only my personal opinion. It does not reflect any views or opinions of Draftfcb.
Previous Posts
- Getting the message out
- Behavioral Targeting within Social Media
- Information or what?
- Strategic Efficiency
- Empirical emotions
- Raw data now
- A billion people
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- What is the story with Microtransactions?
- Relevant Recession metrics
4 Comments:
Intrigued by your quote "rather than a communications centerpiece designed to create non-consequential awareness, some TV spots' main function will be simply to motivate consumers to search"
If equity communication can inspire search behavior, than it has truly connected with a consumer. And if, through effective SEM, the consumer then encounters useful content in a branded context, the bar will then be raised on consumer engagement.
Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.
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