ArtScience Marketing

This week AdAge published an article of Jamie Shuttleworth and me, outlining our thoughts of how to fundamentally change the marketing process of organizations. We are calling it ArtScience Marketing. Most of the comments on AdAge are positive, a few of them even very insightful. We were fortunate enough that the article became one of the top emailed articles on AdAge this week. It seems the topic of how to change not just the outcome of marketing but the process is a highly relevant topic that has been neglected for quite some time.