Monday, May 31, 2010

The Impression Economy

Over the last years, the decline of the print business forced the emergence of new business models to align journalist compensations with the brutal truth of their poor publication’s financial situation. An emerging trend seems to be the alignment of journalist’s payments with traffic to their published articles, thereby establishing a very transparent performance metrics system that is rather unusual for large scale organizations and highly educated employees. The number of impressions that a particular article generates determines the compensation that the journalist is receiving. This will definitely lower the average pay for journalists and motivate them to produce primarily traffic generating articles. And it could seriously threaten longer research centric articles and pieces.

But this posting is not trying to engage in the already very heated and difficult discussion but rather explore of how this “Impression economy” (that might be soon the dominant business model in journalism) could have impact on other industries and influence their business models. At minimum this “Impressions economy” could be adapted within the marketing and media industry and for parts of any retail based business that requires physical or virtual traffic.

The key factors of how successful this “Impression Economy” could be will rely on two critical elements:

  • Impression is a rather crude metrics that does not account for the quality of impression. Recent engagement studies try to better understand the different impact of various impressions on consumers and readers. A high engagement impression could have a value of 10 or 20 low engagement impressions. Any expansion of the Impression economy will require smarter, easier, and scalable metrics systems that connect impression with engagement without creating too much complexity. The beauty of impressions is its real time simplicity that can’t be lost.
  • Any seemingly inefficient industry where overall business performance could benefit from a better linkeage of individual versus collective performance and thereby reward high performing employees while reducing they pay for lower performing ones. Journalists were the first to hit by the downward pressure of their compensation because of the high cost pressure on newsrooms and publications. They were perceived as highly inefficient organizations with little to no accountability or smart performance measures. Robert Murdoch famously complained about the fact that every Wall Street article will be reviewed and edited by over 8 journalists before final publications (This has now changed since he bought the newspaper but I have not been able to find the new “improved” number).

One nightmare scenario of the “Impression Economy: is that the middle class of well but not very high paid earners could disappear, since only a few people have the talent or luck to attract a high volume of impressions, most people’s impression would play at the end of the long tail and therefore they would only earn a small compensation.

Compensation would not look anymore like a organizational pyramid but like a wine decanter with a few high earners while 95% of all earners would earn close to minimum wages in this “Impression economy”. The optimist would suggest that there will be a rise of “Impression co-operations” that would allow a broader base of people to earn a decent living. The “Impression Economy” might not expand beyond the realm of journalism but we better be ready to understand its underlying mechanics and consequences.


Anonymous Nick P said...

If an impression causes an action does that mean it is of high value? I think so.

5:52 AM  
Blogger Steve Schildwachter said...

Nick, it depends on what that action is or what it represents. If it is literally a "hit" and no more than that, with about 5 seconds spent on the page, then the value is very small. On the other hand, if the visitor spent time with the article, read to a second page, signed up to follow the journalist or recommended it via Digg, Delicious, etc. -- well, then, it is of very high value.

6:05 AM  
Anonymous seslisohbet said...

Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.

5:02 AM  
Anonymous seslisohbet said...

Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.

7:00 AM  
Blogger AKRAEES said...

Very very nice post and very great INFORMATION . This blog is very intresting and INformative . keep it up dud!!!!!! very nice work

7:33 AM  
Anonymous Frostwire said...

Thanks for share your nice article It is very useful for people. congratulations. Keep it up..

1:24 AM  
Blogger Scott Davidson said...

Thanks for your posts, I am looking forward for future posts. Certainly I have become a big fan of yours and waiting for new posts. Your blogs are like risk free day trading. Please share new post on your blog that would be very helpful for me and other visitors.


6:20 AM  
Blogger Richard Byrdk said...

This comment has been removed by the author.

5:52 AM  
Anonymous Samsung said...

Like the modern layout.

12:16 AM  
Anonymous Mulberry outlet said...

Nick, it depends on what that action is or what it represents. If it is literally a "hit" and no more than that, with about 5 seconds spent on the page, then the value is very small. On the other hand, if the visitor spent time with the article, read to a second page, signed up to follow the journalist or recommended it via Digg, Delicious, etc. -- well, then, it is of very high valueThank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.

11:14 PM  
Blogger Alex Jonson said...

This comment has been removed by the author.

1:45 AM  
Blogger Alex Jonson said...

This comment has been removed by the author.

1:46 AM  
Blogger Junda Xu said...

20151027 junda
coach factory outlet
nfl jerseys
Gucci Outlet Online Sale
Abercrombie T-Shirts
hollister clothing store
ugg boots
michael kors outlet
Michael Kors Outlet Handbags Factory Price
ugg boots
toms outlet
mont blanc
michael kors outlet
michael kors outlet
Coach Outlet Store Online Shop
canada goose outlet
michael kors outlet
Abercrombie and Fitch Outlet Sale
Louis Vuitton Bags Outlet Store
michael kors bags
Wholesale Authentic Designer Handbags
ugg outlet store
air max 95,nike golf,nike janoski,air max 1,nike canada,nike plus,nike shox,nike factory store
michael kors handbag
Louis Vuitton Handbags For Cheap
cheap ugg boots
Christian Louis Vuitton Red Bottoms
coach outlet store online
true religion outlet
canada goose jackets

3:37 AM  
Blogger Harper smith said...

There is lot of articles on the web about this. But I like yours more, although i found one that’s more descriptive.
inventory management marketing materials

4:37 AM  
Blogger John said...

hollister clothing
kobe shoes
fitflop clearance
uggs on sale
coach factory outlet online
giuseppe zanotti
oakley sunglasses
louis vuitton outlet stores
burberry outlet online
michael kors outlet
beats by dr dre
uggs on sale
michael kors outlet
toms wedges
louis vuitton purses
christian louboutin shoes
ugg boots for women
hollister clothing
ray-ban sunglasses
ugg sale
louis vuitton outlet
louis vuitton handbags
nike roshe run women
uggs outlet
michael kors outlet online
michael kors outlet
michael kors outlet clearance
coach factory outlet online
oakley outlet
swarovski crystal
nfl jerseys
louis vuitton bags
cheap air max
celine handbags
cheap nfl jerseys
hollister kids
coach outlet store online
gucci outlet

7:34 PM  
Anonymous Friv4 said...

When you're tired, you want to relax after a stressful working hours, you need to have time to take care of the kids active.
Please visit our website and play exciting flash games.
Thanks you for sharing!
Friv 4

9:53 PM  
Blogger dong dong23 said...

nike free run
toms shoes
jordan 8s
michael kors outlet
true religion
gucci handbags
nike air huarache
ray-ban sunglasses
louis vuitton handbags
louis vuitton handbags
lebron james shoes 12
adidas shoes
adidas ultra boost
coach outlet online
replica watches for sale
michael kors outlet online
gucci outlet
christian louboutin
louis vuitton handbags
coach outlet
oakley sunglasses
coach factory outlet
ray ban sunglasses
louis vuitton handbags
coach outlet
oakley sunglasses wholesale
michael kors handbags
louis vuitton outlet
tory burch sale
michael kors handbags
louis vuitton handbags
cheap oakley sunglasses
kobe shoes 11
coach outlet
nike air jordan
rolex watches
louis vuitton outlet
polo ralph shirts

6:08 PM  
Blogger سيو said...

يعتبر موقعنا الافضل فى تقديم الكثير من خدمات وخصومات تصميم المواقع تعرف معنا على الكثير من خدمات واعمال منوعة فى تصميم واشهار المواقع اعرف اكثر عن الخصومات الرائعة والاعمال المتميزة

11:46 PM  
Blogger سيو said...

شركة الحارس الخاص الشركة المتخصصة لدينا الكثير من خدمات شركة امن وحراسة اعرف اكثر عن الاعمال المتميزة تمتع معنا بالكثير من خدمات الشركة الامينة والشركة الحراسات الخاصة

12:19 AM  
Blogger سيو said...

شركة العنود الشركة الكبري المتخصصة فى خدمات تنظيف خزانات بمكة اعرف اكثر عن خدمات وخصومات الشركة الكبري المتميزة فى خدمات شركة عزل خزانات بمكة اعمال رائعة وخصومات متميزة فى خدمات التنظيف ومكافحة الحشرات

12:55 AM  
Blogger سيو said...

مع شركة يونيون اير الشركة الرائعة والمتخصصة فى تفديم الكثير من خدمات واعمال صيانة يونيون اير يعتبر موقعنا الافضل فى اعمال وخصومات صيانات مصر تعرف اكثر عن توكيل يونيون اير المتميزة والتى نقدمها اليكم من على موقعنا

2:51 AM  
Anonymous العاب فلاش الصعيدي said...

العاب بنات : استمتع بوقتك بهذه المجموعة من العاب بنات
، بما في ذلك العاب المكياج واللباس العاب متعددة و متنوعة لتنال اعجابك في هذا القسم من العاب بنات على موقع العاب بيل لهذا قسم ألعاب بنات يمكنك إيجاد كل أنواع الألعاب التي تبحثين عنها أنت وصديقاتك، لهذا فما عليك إلا الضغط على اللعبة التي تريدين لعبها ومشاركة الألعاب التي يبحث عنها صديقاتك وإرشادهم لموقعنا وابدءوا في الاستمتاع بأفضل العاب فلاش بنات وايضا يوجد لدينا تشكيلة اكثر من رائعة من العاب تلبيس بنات 2017

7:23 AM  
Blogger kongponleu88 said...

Thank you for sharing valuable information. Nice post. I enjoyed reading this post. -
Gclub จีคลับ

1:52 AM  
Blogger almyaa almyaa said...

This comment has been removed by the author.

7:48 AM  
Blogger almyaa almyaa said...

نقدم الان العديد من الاستخدامات المختلفة التى تقدمة صيانة الكتروستار التى تقدم العديد من الاستخدامات المختلفة الان فى
مصر , وباقل الاسعار التى لا احد يقوم بتقديمة الان فى كافة المحافظات

7:50 AM  
Blogger swaqny Co said...

خصومات رائعة الان من شركة سوقنى فى كافة تصميم مواقع الان على اعلى مستوى وباقل الاسعار التى لا احد يقوم بتقديمة الان فى كافة الفروع والاستخدامات المختلفة التى لا احد يقدمة الان فى مصر

1:55 AM  
Blogger swaqny Co said...

This comment has been removed by the author.

2:16 AM  
Blogger 3nod Makka said...

الان مع افضل شركة تنظيف خزانات بمكة يمكنكم الان الحصول على افضل المميزات المختلفة من تنظيف خزانات بمكة التى لا احد يقوم بتقديمة الان فى مصر , وباقل الاسعار التى لا احد يقوم بتقديمة الان فى مصر

2:18 AM  
Blogger Syanat 3 said...

خصومات رائعة الان من صيانة باناسونيك التى تقدم افضل ما لدينا الان من صيانة تكنوجاز الا , وباقل الاسعار الممكن فى مصر , وباقل التكاليف الممكن الان والاسعار

5:20 AM  
Blogger Unknown said...

يمكنكم الان التواصل مع فضل فريق الان فى مصر من شركة حراسات خاصة الان الاننا نقدم افضل فريق امن وحراسة على اعلى مستوى ممكن الان فى مصر كما اننا نقوم باختيار المةاصفات الصارمة الان

5:40 AM  
Blogger Abraj Dubai said...

تبذل شركة تنظيف فلل بالدمام ما في وسعها من أجل أن تحظى بالكثير من خدماتها التي توفرها دائما من أجل العميل حتى يجدث كل ما يبحث عنه من خدمة للتنظيف بمستوى متميز

1:25 AM  
Anonymous Johnathan said...

I appreciate your efforts in preparing this post. Operating System Assignment Help I really like your blog articles.

3:11 AM  
Blogger قمة الدقة said...

قمة الدقة
شركة تنظيف منازل بالرياض
شركة تنظيف بالقطيف
شركة تنظيف خزانات بالقطيف

9:46 AM  
Blogger khaled ali said...

شركة ركن المثالية للخدمات والصيانة المنزلية
افضل شركة مكافحة حشرات بالقصيم لدينا عمالة مدربة علي ايد محترفين بهذا المجال
شركة مكافحة حشرات بالقصيم
شركة ركن المثالية تقدم خدمات نقل العفضش بدون اي خدوش او كسور بقطع الاثاث
شركة تنظيف خزانات بالقصيم

6:08 PM  
Blogger Alice Taylor said...

Thank you for such a sweet tutorial - all this time later, I've found it and love the end result. I appreciate the time you spent sharing your skills.

6:45 PM  
Anonymous Xyore said...

Nice post

3:38 PM  
Blogger sri harsha kumar said...

School Wise Navodaya Results 2018
Navodaya Entrance Test Results 2018
Navoday Results 2018
JNVST Results 2018

1:10 AM  
Blogger sri harsha kumar said...

JNVST 2018 Admission Form
JNVST Exam Pattern| Syllabus 2018
JNVST Model Papers 2018
JNVST Result 2017

1:13 AM  
Blogger sri harsha kumar said...

JNV Class 6 Admission Certificate
Navodaya Vidyalaya Lateral Entry Test 2018
JNVST Answer Key 2018
JNVST Cut off Marks 2018
JNVST Admit Card 2018

1:14 AM  
Blogger News World said...

Senior men's shoes popular form most
giay da nam thoi trang
giày cao cho nam
giay tang chieu cao nam Hà Nội
giày lười nam
giầy mọi nam

1:57 AM  
Blogger Sports TV said...

Patriots Game live stream & Find NFL Super Bowl 2018 live coverage online.

Patriots Game
Patriots Game Live
Patriots Game Live Stream
New England Patriots Game
Patriots Super Bowl Game

Eagles Game live stream & Find NFL Super Bowl 2018 live coverage online.

Eagles Game
Eagles Game Live
Eagles Game Live Stream
Philadelphia Eagles Game
Eagles Super Bowl Game

6:20 AM  
Blogger Hà Mi said...

Giày converse cổ cao giúp bảo vệ tốt đôi bàn chân của bạn, đồng thời nâng cao gu thẩm mỹ và khiếu thời trang của chủ nhân sở hữu. Xem ngay mẫu giày converse cổ cao ngay hôm nay

7:55 AM  
Blogger jac solia said...

مؤسسة نقل اثاث
شركة مكافحة حشرات

12:51 PM  
Blogger Marcus Cao said...

7:46 AM  
Blogger kavita jha said...

Generic Daklinza
Daclatasvir 60mg
Natdac 60mg
Mydekla 60mg
Daclahep 60mg
Dacihep 60mg
Hepcfix 60mg

4:42 AM  
Anonymous lu thống said...

Cảm ơn Admin đã chia sẻ bài viết hữu ích

Cách chọn màu đá hợp cung mệnh

Mệnh Kim hợp màu gì :
- Màu tương sinh: Vàng sậm, Nâu đất
- Màu tương hợp: Trắng, Bạc, Vàng nhạt
- Màu tương khắc: Đỏ, Hồng, Tím.

Mệnh Mộc hợp màu gì :
- Màu tương sinh: Đen, Xanh nước biển
- Màu tương hợp: Xanh lá cây, Gỗ
- Màu tương khắc: Trắng, Bạc, Vàng nhạt.

Mệnh Thủy hợp màu gì :
- Màu tương sinh: Trắng, Bạc, Vàng nhạt
- Màu tương hợp: Đen, Xanh nước biển
- Màu tương khắc: Vàng sậm, Nâu đất.

Mệnh Hỏa hợp màu gì :
- Màu tương sinh: Xanh lá cây, Gỗ
- Màu tương hợp: Đỏ, Hồng, Tím
- Màu tương khắc: Đen, Xanh nước biển.

Mệnh Thổ hợp màu gì :
- Màu tương sinh: Đỏ, Hồng, Tím
- Màu tương hợp: Vàng sậm, Nâu đất
- Màu tương khắc: Xanh lá cây, Gỗ.

Cảm ơn bạn đã quan tâm đến bài viết của chúng tôi!
Phong Thủy Đỗ Huệ chúc các bạn có sự lựa chọn hoàn hảo và chính xác nhất khi đến với Đá.

11:06 AM  
Blogger jaastark said...

great post. Thanks for sharing this information.

Google duo apk
Google duo for pc
Google duo for android
Google duo ios
Google duo for mac
Google duo for jio phone
Google duo for blackberry
Google duo for windows phone
Google duo review
Google duo for windows
Google duo download
Google duo for windows 10
Google duo apk download
Google duo apps download
Google duo for laptop
Google duo for iphone
Google duo for ipad
Google duo app free download
Google duo vs hangouts
Google duo vs skype
Google duo whatsapp
Google duo facetime
installing Google duo

5:00 AM  
Anonymous Cara Jitu Menurunkan Kolesterol Tinggi said...

Thank you for sharing an interesting and very useful article. And let me share an article about health here I believe this is useful. Thank you :)

Cara Mengobati Varikokel dengan Herbal
Obat Herbal Sakit Kepala Menahun
Cara Memulihkan Tulang yang Retak
Penyebab Nyeri Dada Seperti Ditusuk-tusuk
Penyebab Kulit Melepuh dan Berair
Perawatan Pasca Keguguran tanpa Kuret

5:51 AM  
Blogger Joe Peters said...

We, Will, Boost your business through a proven step-by-step system by ranking your website on the first page of Google. Save money by implementing an approach that is proven to work and doesn’t require costly websites, sales funnels, cold calling, emails and old fashion paid advertising. 
If you’d like for our experts to take the wheel, we’ve got a team of online marketing professionals to guide your SEO, SEM, Video Marketing, Local Advertising, Reputation Marketing, Mobile Marketing and more

Internet Marketing Boss
New Jersey SEO
Jersey City SEO
Philadelphia SEO
SEO in Philadelphia PA
SEO in New Jersey

3:12 AM  
Blogger Ya Rohman said...

Subhanallah, very good article. indeed I'm still not too easy to be positive. usually because there are unpleasant experiences or not good at it.

Cara Mengatasi Nyeri Tulang & Sendi 6 Cara Mencegah Dan Mengatasi Pengeroposan Tulang Cara Menyembuhkan Patah Tulang Cara Mengempiskan Kaki Bengkak Obat Kurap

1:31 AM  
Blogger Lutfi Kurniawan said...

Pak eko mari masuk pak eko ayo goyang Obat Bisul Alami Cara Menghilangkan Cairan Di Paru-paru Obat Panu Cara Mengobati Cacar Air

10:44 PM  
Blogger anggita nirbaya said...

Beberapa tips cara ampuh menggugurkan kandandungan agara tidak terjadi hamil . Lalu , Bagaimana cara mencegah kehamilan jika sperma terlanjur masuk dengan menggunakan obat penggugur janin cytotec , terbukti obat aborsi asli sangat ampuh . Jika anda telah haid obat telat datang bulan terbaik juga manjur , kami jual obat aborsi ini secara online cara menggugurkan hamil

9:31 PM  
Blogger freefirepcguide said...

Free fire apk
Free fire for pc
Free fire for ios
Free fire for mac
Free fire for windows phone
Free fire apk download
Free fire pc download
Free fire offline
Free fire latest version
Free fire free download
Free fire pc free download

10:06 PM  
Anonymous Anonymous said...

شركة بتبوك
شركة تنظيف مكيفات بتبوك
شركة صيانة مكيفات بتبوك
شركة عزل اسطح بتبوك

5:10 AM  
Blogger Zihan Amelia said...

All my life just wants to be with you at all times. Throughout my life, I begged you to leave me

Obat Sakit Perut Bagian Atas
Cara Menurunkan Kadar Gula Darah
Obat Penyumbatan Tuba Falopi

11:12 PM  
Blogger CB said...

By reading the article material very very well and this is very useful.
cara menggugurkan kandungan dengan manjakani
penyebab sering keguguran
cara mengatasi telat haid
tanda tanda kehamilan 1 bulan
kalkulator masa subur akurat dan berhasil
masa subur wanita sebelum haid

6:22 PM  
Blogger Gary Sweet said...

another great post

New Jersey SEO

1:42 AM  
Blogger Unknown said...

Ada beberapa bahan-bahan tradisional yang dipercayai oleh sebagian orang untuk cara menggugurkan hamil , Namun apakah memang terbukti ampuh dan manjur khasiatnya untuk melakukan cara menggugurkan orang hamil dengan cepat dan aman untuk mencegah kehamilan . Cara menggugurkan kandungan dengan nanas muda sangat populer sekali sebagai bahan alami untuk mengakhiri kehamilan . Entah itu benar atau hanya mitos belaka ? . Organ reproduksi wanita terkadang mengalami haid yang tidak teratur . Lantas apa penyebab telat haid ? Stress , tidak menjaga pola makan sehat maupun program KB ini bisa membuat hormon tidak stabil dan mengalami haid tidak lancar .
Merangsang wanita pasangan Anda sangat perlu dilakukan untuk membangkitkan gairah wanita .

12:10 AM  
Blogger devin said...

10:56 AM  
Blogger شركة خدمات منزلية said...

شركة نقل اثاث بابها
شركة تنظيف بحفر الباطن

شركة تسليك مجارى بالمدينة المنورة
شركة تنظيف بحفر الباطن

شركه نقل اثاث بالمدينة المنورة

شركة كشف تسربات المياه بالمدينة المنورة

شركة كشف تسربات المياه بجده

شركة نقل اثاث بالمدينة المنورة

11:51 AM  
Blogger شركة رواد الحرمين said...

والصدق والامانه فى العمل ، وهدفنا هو ارضاؤك وراحتك ، لا تقلق ونحن معك

شركه عزل فوم بالجبيل
لا تجهد نفسك ونحن تحت امرك ورهن اشارتك .
أبرز خدمات مؤسسة الحرمــين للمقاولات العامة بالدمام والرياض

شركه عزل فوم بالدمام

شركه كشف تسربات المياه بالاحساء

12:22 PM  

Post a Comment

<< Home