The importance of location

Richard Florida just published his newest book “Who is your city”, a follow up to his book “The rise of the creative class”. His key argument is that people underestimate the importance of their decision where to live. His book outlines that the living decision is as critical and important as the decisions about your partner and your profession. This theory is primarily based on the fact that despite the flattening of the world there is an ever increasing clustering of talent in a few mega cities and areas around the globe. And each of these mega cities has its own focus and flavor which should determine one’s living decision.