Zagat for Colleges

One might think that most interesting consumer driven rating and recommendation web projects have been already invented or initiated but then you hear about “Unigo”. It is a website that tries to help families and college applicants with their college decision by combining the impressions, ratings, and recommendations of current students at all relevant colleges across North America.

Unigo will be officially launched for a broader audience in a few weeks but its concept shows significant promise. Studying it might help us to further understand how product and services purchase decision can be influenced in today’s universe where Online peer review is highly influential.