Accountability in a Recession
You might be interested in an article that I just got published in this week’s AdAge. Accountability is get even more important in today’s tough time.
posted by Michael Fassnacht at 9:12 AM
Wednesday, January 14, 2009
About Me
- Name: Michael Fassnacht
- Location: Chicago, United States
This blog does express only my personal opinion. It does not reflect any views or opinions of Draftfcb.
Previous Posts
- Ponzi scheme
- Growth Expectations
- Observations in Rome
- Students in a Recession
- 3 Screens Intelligence
- Reasons to blog
- Binary Thinking
- Someone doesn't like "Mad Men"
- Channel Economics
- The fallacy of analytical arrogance
2 Comments:
"Plan for accountability upfront, in concert with the design and launch of marketing programs."
Amen.
This idea that accountability stifles creativity seems to be a mantra in some circles, especially among agency folks.
Frustrating, as some of the most creative work I have ever seen is also some of the most accountable.
Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.
Post a Comment
<< Home