Wednesday, January 14, 2009

Accountability in a Recession

You might be interested in an article that I just got published in this week’s AdAge. Accountability is get even more important in today’s tough time.

2 Comments:

Anonymous Jim Novo said...

"Plan for accountability upfront, in concert with the design and launch of marketing programs."

Amen.

This idea that accountability stifles creativity seems to be a mantra in some circles, especially among agency folks.

Frustrating, as some of the most creative work I have ever seen is also some of the most accountable.

4:47 AM  
Anonymous seslisohbet said...

Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.

6:49 AM  

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