Wednesday, January 14, 2009

Accountability in a Recession

You might be interested in an article that I just got published in this week’s AdAge. Accountability is get even more important in today’s tough time.


Anonymous Jim Novo said...

"Plan for accountability upfront, in concert with the design and launch of marketing programs."


This idea that accountability stifles creativity seems to be a mantra in some circles, especially among agency folks.

Frustrating, as some of the most creative work I have ever seen is also some of the most accountable.

4:47 AM  
Anonymous seslisohbet said...

Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.

6:49 AM  

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