Wednesday, May 06, 2009

Geospatial marketing

Fellow blogger and smart interactive marketer Scott Johnson has a nice brief post about the opportunities of marketing applications within the geospatial science, referencing a research project by Penn State University. The opportunities of utilizing location smart applications for marketing opportunities will grow significantly over the next years. 

I am especially curious of their usage within malls and retail stores. Aisle 15 at Kmart will be a new usable location reference point for any consumer. A consumer’s location (ever changing) will become an increasingly important attribute for segmenting, targeting, and customizing a particular marketing message. Its aggregated usage across a significant number of similar minded consumers could even influence new product ideas and innovations. Key players will be the usual suspects like Google, Apple, a few dominant telco provicers, and hopefully some new companies that no one knows yet.