Decision Making
People who have followed this blog over the last years know my passion for understanding of how consumers make decision. That’s why it’s nice to see that Stuart Elliott from the New York Times shows interest and respect for some of the work that I am part. Read his comments in today’s New York Times.
posted by Michael Fassnacht at 8:25 PM
15 Comments:
Michael:
The article appeared in the Raleigh News & Observer today. I appreciate what you and Draftfcb are doing for consumer insights.
Like you, I am passionate about how consumer insights can drive improvement to products, services, marketing and revenue.
Keep up the excellent work,
Tom Smith
http://www.linkedin.com/in/ctsmithiii
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Congratulations! As Lee Odden said: “Companies making investments in better connecting with their customers now, will have a distinct advantage.”
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Many decision makers have a tendency to seek more information than required to make a good decision. Decision making is an essential leadership skill. If you can learn how to make timely, well-considered decisions, then you can lead your team to well-deserved success. If, however, you make poor decisions, your time as a leader will be brutally short.
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