What about the Semantic Web?
The discussion and hype about the Semantic Web has significantly decreased over the last 6 or 12 months after the recession has hit
“I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The "intelligence agents"people have touted for ages will finally materialize.”
Despite its ambitious and visionary notion I believe that the Semantic Web will see more investments and progress over the next five years than most people believe. Why?
- There are quite a few
Silicon Valleystart-ups who are focusing on this space, probably more than even before
- Computer and Processing Power is getting cheaper, faster, and more powerful than ever
- Most important though: The increasing amount of Information (it is doubling every 3 years) will need new ways of organization. Human beings will be too challenged to use this vast universe of information in any meaningful way.
The interesting part for marketers will be to find different forms of monetizing the Semantic Web. At the beginning only parts of the Web will migrate into the Semantic Web structure which will be the playground for figuring out how to make money.
Maybe we should bet on the first brand that will pay marketing dollars to be on the Semantic Web? Or on the company that will be the major driving force in building the Semantic Web? Most likely it will not be Google or any currently widely know company.